Own product (B2B SaaS) · Retail · 07

Digital postcard service

A subscription-based B2B service: 32 companies pay for it, and greeting a customer costs the business zero staff time.

companies on paid subscription

~0 min

of staff time per postcard, down from ~3

Context

Flower, confectionery and gift businesses lose time and money hand-signing postcards: the process doesn't scale at seasonal peaks, slows down order assembly, and squeezes a greeting into a couple of lines — there's no way to upsell the emotion.

What we did

We built a branded QR digital-postcard service: the customer records text, photos, audio and video, while the business gets a batch of branded QR cards and a dashboard for subscription, content and visual identity. Moderation is automatic with manual oversight, so the brand's reputation stays protected.

Outcome

32 companies on paid subscription — predictable recurring revenue
Zero staff minutes per postcard instead of ~3 — the service absorbs seasonal peaks without hiring
A new premium service for customers with no added operational load
Connected companies report growth in order volume

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